How Ford Lost $19 Billion on EVs & The New 700 mile range EREV Plan
Is the electric truck dream officially dead? Ford just dropped a bombshell, admitting to a staggering $19.5 Billion loss in their EV division. Along with that massive financial hit, they’ve made it official: the F-150 Lightning is being retired. In this video, we’re breaking down the brutal reality of why the Lightning flopped, the $19 billion mistake that shook the industry, and the “Secret Weapon” Ford is pivoting to that might actually save the F-150: The EREV (Extended Range Electric Vehicle).
Ford is ditching the “battery-only” headache for a revolutionary new platform featuring a high-power onboard generator and an insane 700-mile range. Imagine the instant torque of an electric motor with the unlimited freedom of a gas-powered generator—no more range anxiety, no more towing nightmares, and no more waiting hours at a charger.
In this video, we cover:
– The $19.5 Billion Bloodbath: How Ford’s EV bet went south and what it means for the company’s future.
– Why the Lightning Failed: From towing struggles to plummeting resale values, we look at why truck owners didn’t buy in.
– The EREV Pivot: Everything we know about the new 700-mile F-150 with an onboard generator.
– The End of BlueOval City? How Ford is repurposing its multi-billion dollar plants to build GAS trucks again.
– Is the EREV the “Goldilocks” solution for truck owners, or is it too little, too late? Let us know your thoughts in the comments!
Chapters:
00:00 Introduction
00:33 Ford CEO on Future
00:58 Where the F150 Lightening went wrong
02:31 Original price of the F150 Lightening
04:13 What is a EREV
05:12 China’s EREV & EV Techonology
07:00 F150 Lightening’s Onboard Power
08:13 Final Thoughts
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