Ford’s Electric Vehicle Disaster Costs $20 Billion
Ford Motor Company is currently experiencing significant financial turbulence, facing an almost $20 billion loss tied to its electric vehicle projects. Ford learned a very expensive lesson when it comes to EVs. Ford bet on their EVs being a success and it backfired! Will Ford be able to recover? Will they be able to pivot?
If you want a clear picture of where the American auto market is heading, don’t look at political speeches or glossy concept vehicles. Look at where manufacturers are spending — and writing off — real money. Ford Motor Company just provided one of the clearest signals yet that the industry’s all-electric future, at least as it was sold to consumers and investors, is being fundamentally rethought.
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