Electric Cars

BMW’s Electric Car Success in China: HOW?



We can agree that in the era of smart EVs, Legacy Automakers have fallen behind. But recently in China, BMW’s i3 and iX3 have achieved okay sales numbers. Allow me to tell you how can a traditional luxury brand such as BMW sell EV so much better than others like Mercedes-Benz and Audi?

Timecodes:
00:00 The Popular BMW i3 and iX3
01:11 Fighting for share at all costs
05:09 In China, for China?
07:33 Closing thoughs

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