Toyota Doesn’t Want You to Buy This EV
Toyota finally has an electric car in India — but it doesn’t feel like Toyota wants you to rush out and buy it. And that might be the whole point.
In a market exploding with aggressive electric SUVs from Tata, Mahindra, MG, Tesla and BYD, the Urban Cruiser Ebella takes a very different approach. It’s simple, restrained, and almost old-school in the way it drives and feels. So is Toyota late to the EV party… or just playing a much longer game?
This film dives into why Japanese carmakers have been slow to embrace full electrification, what makes the Ebella so different from its rivals, and whether patience — not speed — is actually Toyota’s biggest advantage in a rapidly changing EV world.
Because maybe the real story isn’t that Japan can’t build great EVs… it’s that Japan doesn’t want you to rush into one just yet.
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