VIDA Novus | Explore What’s NEX in Mobility
Life is motion. The river that flows, the vibrant pulse of a city, its movement that fuels our world. With this belief and guided by a vision, we at Hero and Vita embarked on a journey to rethink the future of mobility. Introducing Novvice, the spirit to explore, experiment, execute. An approach that peaks into the future, addressing the unmet needs of tomorrow with bold ideas and transformative solutions. We join forces with global visionaries in design and innovation, diving deep, not for easy answers, but for the right questions. Because true innovation begins with curiosity and evolves through collaboration and experimentation. We listened, we observed, we synthesized. Mapping tomorrow’s possibilities, identifying areas where VA create solutions that move you and move the world. In this first chapter, we present three concepts for three scales of mobility. Concept one, how do you bridge the gap to master multimodal travel? An innovative solution that you can cruise, carry, and wander with for that tricky in between mile. Meet Nex One, a transformer backpack. It’s compact, portable, and personal. Think of it as an everyday mobility device. Carry friendly tool tackling giant problems with effortless agility. It lets you glide across uneven urban surfaces. Next one lets you bypass mobility gaps, making every single leg of your journey seamless. Concept two, how can you avoid choosing between performance and practicality? Reinventing the ultimate urban machine. It starts with a striking form, three- wheeled stability, and then re-engineers everything else. Uncompromised agility, unshakable safety. A design that fuses urban performance with everyday practicality. Above all, Nex 2 is all about turning mobility into emotion. Small footprint, massive impression. Concept three. How do we ensure no one is left behind in the future of mobility? Introducing Nex 3. Connecting the unconnected with operating costs that cannot be beaten. Style, sustainability, savings. Perfectly aligned. Designed for everyday utility and longer distances, it bridges lives across geographies. It captures comfort and privacy. Refined into an ultraefficient, purpose-built form. From rural paths to city streets, Nex 3 redefineses access, making great mobility within everyone’s reach. From the first mile to the farthest frontier. These are beyond concepts. They are Vita’s promise. Each one a window into the future. Each one novice.
Wondering what’s NEX? It’s where the future of mobility is reimagined through three defining concepts for the next-gen mobility.
Meet VIDA Novus, a vision born from bold ideas and purposeful innovation, with the spirit to Explore, Experiment and Execute.
The future is live at EICMA 2025.
📍 Fiera Milano | Hall 11 | Stall A48
