What is the Heart of Joy?
Can you just explain to us the heart of joy? It deals with everything regarding driving, the driving dynamic, safety, comfort, efficiency. So, recuperation and for the customer, this is range. It defines your ride. How will it change to the driver? You have the feeling that you’re in control and not the car. So, this is better, smoother, more precise. Some people are like, “Oh, modern cars, they’re just like computers on wheels. Oh, why would you want to drive that?” But that’s obviously not the case. What would you say to someone that would say that? Actually, we we had a claim for it. It’s analog driving in the digital world. And that’s special when you drive a car because um there’s a lot of tech, but you don’t feel it. It just feels natural.
And more importantly, how will it change the way you drive?
Automotive broadcaster and host Nicki Shields gets to the heart of the answer with Torsten Müller, Chief Engineer of BMW Dynamic Performance Control, the very first guest on our new video podcast series: Inside Neue Klasse.
Watch the full episode on our YouTube channel and learn more about the Neue Klasse on BMW.com.
Stay tuned for next week’s episode for more insights from inside the Neue Klasse 🎙️💡
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