New Plan for a New Era
Nissan is transitioning from its Re:Nissan recovery plan, now in its final year, to its long-term vision, which it calls vision “Mobility Intelligence for Everyday Life,” said Ivan Espinosa, president and CEO of Nissan Motor Co.
It reflects a dive into AI-defined vehicles. Nissan is using Nissan AI Drive Technology for advanced driver assistance systems it wants to deploy across 90 percent of the lineup over the long term. It will debut in Japan on the new Nissan Elgrand coming this summer. Nissan said it will offer the next generation of ProPilot with point-to-point autonomous capability by April 2028 and Nissan AI Partner tech for infotainment and connected services.
Going forward, there will be more emphasis on North America, Japan, and China to achieve global scale, Espinosa said.
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North America’s Ambitious Role
For North America, Nissan has set ambitious goals. The U.S. and Canada have a target of 1 million sales annually by fiscal year 2030, which means March 31, 2031. The goal is that this will be achieved with the company’s large vehicles, the new Rogue Hybrid e-Power, and the forthcoming body-on-frame models that will be powered by a new V-6 with and without hybridization, to help them stand out from others in the D-segment that have downsized to four-cylinder engines. Nissan also wants 80 percent of its models sold in the U.S. to be made locally, up from 60 percent now, which is up from 45 percent before tariffs prompted changes.
Christian Meunier, chairman of Nissan Americas, said the Americas will help with the turnaround through revenue generation and cutting costs. Nissan is increasing its market share in the U.S. where it has been the fastest-growing brand for the past six months, is seeing progress in Canada, and maintaining its top position in Mexico. Mexico also takes a production hit. To better utilize assembly capacity, Nissan decided to shutter plants, including one in Japan and two in Mexico.
Japan is the proving ground for advanced technologies like the next generation of ProPilot, a test fleet of autonomous robotaxis, connected car platforms, virtual reality navigation, and solid-state batteries. Nissan will introduce a new family of compact cars for Japan. Nissan is targeting 550,000 annual sales in Japan by the 2030 fiscal year which ends in March 2031.
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China will be the seed for development speed and cost efficiency, and it will serve as a global export hub. Here is where Nissan will strengthen its EV lineup. the goal is 1 million annual sales by the 2030 fiscal year.
