The Electric Motorcycle Curse, When Will CEOs Learn?
2025 was a wild year for the motorcycle industry.
KTM, Harley-Davidson, Zero, and Can-Am all brought in new CEOs — and no, that’s not a coincidence.
In this episode of Full Throttle Law, Greg breaks down why motorcycle executives keep making the same mistake: trying to force electric street motorcycles onto a market that doesn’t want them.
Electric dirt bikes? Successful.
Electric street bikes? Expensive, limited-range, slow to charge — and completely disconnected from what riders actually want.
Are electric motorcycles worth the price?
Can group rides even work when everyone needs a charger?
Or is this just another corporate fantasy disconnected from real riders?
👇 Drop your thoughts in the comments.
And if you need a motorcycle lawyer —
Call Full Throttle Law.
