Freude Through Dedication | Where will it lead you?

Freude Through Dedication | Where will it lead you?

We craft vehicles for the relentlessly ambitious – shaped by artistry, refined by innovation, and alive with verve. These aren’t built to chase status, but to reflect the drive, independence, and forward-thinking spirit of those who live to lead.

Built to fulfil every desire:

• The BMW 7 Series.
• The BMW 8 Series.
• The BMW X7.

Every movement is a balance of refinement and precision, each detail a pursuit of the precious. Designed to awaken the senses and shaped by purpose, this is driving redefined—not by convention, but by craft.

This is Freude Through Dedication.

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The BMW i7 xDrive60: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 22,3 – 22,2 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A; electric range: 517-515 km.

The BMW X7 M60i xDrive: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 12,9 l/100 km; CO₂ emissions combined: 292 g/km; CO2-class(es): G.