Source – Author: SteckerBiker.de | Translated and edited by THE PACK | LiveWire has published its figures for the first quarter of 2026. At first glance, the report looks considerably more encouraging than many previous quarterly updates from the company: higher revenue, more motorcycles sold, a reduced operating loss, and improved cash flow. For us, the motorcycle segment is the most interesting part – because it shows that LiveWire, despite still-significant losses, is getting more bikes onto the road again.
LiveWire sells more electric motorcycles again
In Q1 2026, LiveWire delivered 91 electric motorcycles. In the same quarter last year, that figure was just 33 units – a rise of 176 percent. Revenue in the motorcycle segment grew from $0.4 million to $1.4 million over the same period, an increase of 236 percent. The operating loss in the motorcycle business narrowed from $19.4 million to $16.7 million.
LiveWire remains far from profitability in the motorcycle business. But the direction of travel is better than a year ago. The company itself points out that the improvement stems not only from higher sales volumes, but also from reduced selling, administrative, and development costs – with a particular focus on cutting personnel expenses.
For the LiveWire Group as a whole, the picture is similar. Group revenue rose from $2.7 million to $5.1 million in Q1 2026. The operating loss fell from $20.7 million to $17.7 million, the net loss from $19.3 million to $18.1 million, and free cash flow improved from minus $18.1 million to minus $13.6 million.
STACYC still carries the larger share of revenue
Amid all the attention on the motorcycles, it’s worth remembering: the larger portion of group revenue still comes not from the big LiveWire machines, but from STACYC. The electric balance bike and e-bike segment sold 3,959 units in Q1, up from 1,970 units a year earlier. Revenue rose from $2.3 million to $3.7 million.
The motorcycle segment is the core of LiveWire’s public identity, but financially it remains the harder part of the business. Ninety-one motorcycles sold in a quarter is still a very small number for a global motorcycle brand. Nevertheless, the year-on-year leap is meaningful, because it shows that demand exists – once the model range, availability, and price align well enough.
The ONE returns to the spotlight
The quarterly results take on particular significance against the backdrop of the massive price cut on the LiveWire ONE in Germany. In mid-March 2026, LiveWire reduced the official entry price of the ONE to €14,790. That puts the former flagship model in direct competition with the Honda WN7, announced at €14,780. At its European launch in 2023, the LiveWire ONE had been priced at €24,990.
Technically, the ONE remains a strong proposition despite its age. It offers 15.4 kWh of battery capacity, 75 kW peak power, 114 Nm of torque, a 177 km/h top speed, and DC fast charging. LiveWire quotes around 40 minutes to reach 80 percent charge and approximately one hour for a full charge. Claimed range figures stand at 235 km in the city and 153 km on the combined cycle.
That combination remains rare in the market. Many newer electric motorcycles look more contemporary but come with smaller batteries, lower charging speeds, or no CCS support at all. The ONE is heavy, no longer fresh, and its technology is visibly rooted in the first generation of LiveWire’s ambitions. But it is a genuine motorcycle with a large battery, strong performance, and usable fast-charging capability.
A price cut with visible effect
The new quarterly numbers don’t yet allow a direct assessment of how much the ONE’s price cut in Europe contributed to Q1 – the reduction only came into effect in mid-March, just days before the quarter closed. Even so, the timing fits well with feedback from dealers: according to some, the move appears to have been primarily a push to clear existing stock.
Reports suggest that central European warehouse stocks of the ONE have now been largely sold through. Individual dealers may still have remaining units or demonstrators. For LiveWire, that is an important signal. The ONE was apparently never fundamentally unattractive: at just under €25,000, it was simply a very exclusive premium product. At €14,790, the market positioning changes considerably.
Suddenly the ONE is no longer just an expensive prestige object, but a serious contender in the upper-mid segment. At that price point, battery size, charging capability, performance, and brand image carry different weight. The combination of a large battery and CCS fast charging in particular continues to give it a practical edge over many newer rivals.
S2 and S4 as the future focus
In its quarterly report, LiveWire focuses primarily on the rest of 2026 and the forthcoming S4 Honcho. Production of the new model is still scheduled to begin in spring 2026, pointing the brand increasingly toward its smaller platforms.
That fits the existing strategy: the S2 models are lighter, cheaper to produce, and likely closer to what LiveWire wants to build as a scalable electric motorcycle business. The S4 Honcho could extend that direction further, toward lighter and more accessible machines.
What remains open is the future role of the S1 platform underlying the ONE. The ONE is the iconic model of the brand: large, powerful, and technically still convincing. At the same time, it comes from an early development phase, is presumably expensive to manufacture, and sits in a segment that has so far grown only slowly.
SteckerBiker / THE PACK News take:
The Q1 numbers are not a breakthrough, but they are a sign of life. LiveWire is selling more motorcycles again, trimming losses slightly, and demonstrating that there is real movement in the market. What stands out most is the ONE. The drastic price reduction has apparently confirmed that there is genuine interest in a large electric motorcycle with CCS, a strong battery, and serious performance.
The fact that European warehouse stocks appear to have been largely cleared makes that observation even more interesting. It suggests that the reluctance of many buyers had less to do with the motorcycle itself and more to do with its former pricing. At €24,990, the ONE was a hard sell. At €14,790, it suddenly became one of the most attractive large electric motorcycles on the market.
What happens next remains unclear. It is not yet possible to say whether LiveWire will ramp production of the ONE in its current form, is preparing a technically updated successor, or will let the S1 series wind down in favour of a greater focus on smaller electric motorcycles like the S2 and S4 ranges. There are no firm answers yet.
What we should see in Q2 is a further rise in sales figures – both in units and revenue. If the ONE sell-off only really got going in mid-March, the effect should be clearly visible in the second quarter. We’ll see what the team in Milwaukee makes of it, and where the road leads from here.
This article is translated and edited from the original version at SteckerBiker, our German media partner. If you prefer to read the German version, here is the link >
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Source: LiveWire Investor Relations