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Tue, April 28, 2026 at 1:58 AM PDT
Explore stocks on Coinbase Trading disclosure STORY: China’s largest car exporter, Chery, is looking to two different playbooks as it pushes deeper into Europe and other global markets.Chairman Yin Tongyue calls it the “double T” strategy, drawing from Toyota and Tesla to guide the company’s next phase of growth.”Toyota is the best one in the world, quality, service. Ok, everything is very good. So we try to follow Toyota to make our product is qualified, service is high standard, our customer is satisfied with us. Second one is Tesla, high innovation to catch the young customer’s requirement, to catch low-carbon policy for many countries, especially for European.”Chery and local rivals BYD and Geely are among the Chinese automakers upending the global car industry.They produce cutting-edge electric vehicles at prices traditional carmakers cannot match.Industry data shows Chery sold 2.8 million cars in 2025, up 8% from the year before.Now the company is eyeing production growth in Europe, considering expanding capacity in Spain, where it already has a joint venture.It is also looking to share manufacturing with other European carmakers.Known for SUVs, Chery is developing smaller models to appeal to European buyers who favor compact cars.:: October 2024Founded in 1996 on the banks of the Yangtze River, its first vehicle rolled off the assembly line in 1999.It was originally known as Cheery and billed itself as a cheerful, low-cost brand. In 2023, it launched two new international brands – Omoda and Jaecoo, with the Jaecoo 7 SUV the top-selling car in Britain in March.