Apr 25, 2026

Harley-Davidson is recalling approximately 17,000 motorcycles due to a potential brake failure issue that could increase the risk of a crash, according to Fox Business.

The recall involves certain 2025 and 2026 model year motorcycles. Affected models include the Harley-Davidson FXLRS, FXLRST, FXBB, and FLHC, with production dates ranging from October 3, 2024, to March 16, 2026, depending on the model.

The National Highway Traffic Safety Administration reported that Harley-Davidson was first alerted in March about a claim of inoperable brakes on a 2025 FXLRST motorcycle. After reviewing warranty and service records, three additional claims of brake fluid loss or inoperable rear brakes were identified.

Investigations revealed that the affected models had insufficient clearance between the rear brake line and the body control module. Over time, contact between these components could cause a hole in the brake line, leading to brake fluid loss. If the fluid loss goes unnoticed, rear braking performance may be compromised, raising the risk of a crash.

The NHTSA noted that operators might observe brake fluid under the motorcycle or notice a decline in rear brake performance. No accidents or injuries related to this issue have been reported.

Harley-Davidson intends to notify dealers about the recall by Monday, and owners are expected to receive notification letters by May 25.

Interactive table based on the Store Companies dataset for this report.

Sort: Rank
Sort: Company A-Z
Sort: Headquarters A-Z

#
Company
Headquarters
Focus
Scale
Note

1
Harley-Davidson
Milwaukee, Wisconsin
Cruiser/Touring Motorcycles
Large
Iconic American brand

2
Polaris Industries (Indian Motorcycle)
Medina, Minnesota
Cruiser Motorcycles
Large
Parent of Indian Motorcycle

3
Zero Motorcycles
Scotts Valley, California
Electric Motorcycles
Medium
Electric motorcycle pioneer

4
CSC Motorcycles
Azusa, California
Street Motorcycles
Small
Importer and brand owner

5
Curtiss Motorcycles
Birmingham, Alabama
Electric Luxury Motorcycles
Small
High-end electric bikes

6
Arch Motorcycle
Hawthorne, California
Custom Cruiser Motorcycles
Small
Co-founded by Keanu Reeves

7
Janus Motorcycles
Goshen, Indiana
Lightweight Retro Motorcycles
Small
Hand-built small displacement

8
Roehr Motorcycles
Elk Grove Village, Illinois
Sport Motorcycles
Small
Previously produced electric models

9
Brammo (Polaris)
Medina, Minnesota
Electric Motorcycles
Medium
Acquired by Polaris, tech integration

10
Bultaco (US Brand Revival)
Unknown
Electric Motorcycles/Scooters
Small
Modern revival attempt

11
Cleveland CycleWerks
Cleveland, Ohio
Retro Style Motorcycles
Small
Designs in US, global manufacturing

12
Fisher’s ATV & Motorcycle
Unknown
Custom Motorcycles
Small
Custom builder

13
Confederate Motorcycles (Curtiss)
Birmingham, Alabama
Custom Art Motorcycles
Small
Predecessor to Curtiss

14
Bourget’s Bike Works
Phoenix, Arizona
Custom Cruiser Motorcycles
Small
Custom builder

15
Travertson
Daytona Beach, Florida
Custom Sport Motorcycles
Small
Custom designer and builder

16
Vanguard Motorcycles
New York, New York
Custom Luxury Motorcycles
Small
Bespoke custom builds

17
Motus Motorcycles
Birmingham, Alabama
Sport Touring Motorcycles
Small
Defunct American sport-tourer

18
Rokon
Rochester, New Hampshire
Off-road Two-wheel-drive Motorcycles
Small
Specialty off-road bikes

19
Boss Hoss
Murfreesboro, Tennessee
V8-Powered Motorcycles
Small
Extreme power custom bikes

20
California Scooter Company
Orange, California
Retro Scooters & Motorcycles
Small
Small-batch classic styles

21
Genuine Scooter Company
Chicago, Illinois
Scooters
Medium
Scooter importer and brand

22
SSR Motorsports
Ontario, California
Small-displacement Motorcycles & Scooters
Medium
Importer and distributor

23
GPX Moto
Miami, Florida
Small-displacement Motorcycles
Small
US brand, global manufacturing

24
Lightspeed
Unknown
Electric Motorcycles
Small
Startup electric brand

25
Vanderhall Motor Works
Provo, Utah
Three-wheeled Autocycles
Small
Three-wheeled vehicles

26
Campagna Motors
Quebec, Canada
Three-wheeled Vehicles
Small
Headquarters is in Canada, not US

27
MotoCzysz
Portland, Oregon
Racing Motorcycles
Small
Defunct, innovative race bikes

28
Erik Buell Racing (EBR)
East Troy, Wisconsin
Sport Motorcycles
Small
Defunct, revival attempts

29
Alta Motors
Brisbane, California
Electric Dirt Bikes
Small
Defunct electric off-road

30
Fuell
New York, New York
Electric Bicycles & Motorcycles
Small
Startup electric mobility

This report provides a comprehensive view of the motorcycle, scooter and side-car industry in the United States, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.

Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the motorcycle, scooter and side-car landscape in the United States.

Quick navigation
Key findings

Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope

The report combines market sizing with trade intelligence and price analytics for the United States. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.

Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverageProdcom 30911200 – Motorcycles with reciprocating internal combustion piston engine > .50 cm.Prodcom 30911300 – Side cars for motorcycles, cycles with auxiliary motors other than reciprocating internal combustion piston engineCountry coverageCountry profile and benchmarks

This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for the United States. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.

Methodology

The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.

International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation

All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.

Forecasts to 2035

The forecast horizon extends to 2035 and is based on a structured model that links motorcycle, scooter and side-car demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in the United States.

Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies

Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.

Price analysis and trade dynamics

Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.

Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants

Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.

Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report

Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions

This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of motorcycle, scooter and side-car dynamics in the United States.

FAQ
What is included in the motorcycle, scooter and side-car market in the United States?

The market size aggregates consumption and trade data, presented in both value and volume terms.

How are the forecasts to 2035 built?

The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.

Does the report cover prices and margins?

Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.

Which benchmarks are included?

The report benchmarks market size, trade balance, prices, and per-capita indicators for the United States.

Can this report support market entry decisions?

Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.

1. INTRODUCTION

Report Scope and Analytical Framing

Report DescriptionResearch Methodology and the Analytical FrameworkData-Driven Decisions for Your BusinessGlossary and Product-Specific Terms2. EXECUTIVE SUMMARY

Concise View of Market Direction

Key FindingsMarket TrendsStrategic ImplicationsKey Risks and Watchpoints3. DOMESTIC MARKET SIZE AND DEVELOPMENT PATH

Market Size, Growth and Scenario Framing

Market Size: Historical Data (2012-2025) and Forecast (2026-2035)Growth Outlook and Market Development Path to 2035Growth Driver DecompositionScenario Framework and Sensitivities4. CATEGORY SCOPE, DEFINITIONS AND BOUNDARIES

Commercial and Technical Scope

What Is Included and How the Market Is DefinedMarket Inclusion CriteriaProduct / Category DefinitionExclusions and BoundariesDistinction From Adjacent Products and Substitute Categories5. CATEGORY STRUCTURE, SEGMENTATION AND PRODUCT MATRIX

How the Market Splits Into Decision-Relevant Buckets

By Product Type / ConfigurationBy Application / End UseBy Customer / Buyer TypeBy Channel / Business Model / Technology PlatformSegment Attractiveness MatrixProduct Matrix and Segment Growth Logic6. DOMESTIC DEMAND, CUSTOMER AND BUYER ARCHITECTURE

Where Demand Comes From and How It Behaves

Consumption / Demand: Historical Data (2012-2025) and Forecast (2026-2035)Demand by End-Use and Buyer GroupDemand by Customer / Consumer SegmentPurchase Criteria, Switching Logic and Adoption BarriersReplacement, Replenishment and Installed-Base DynamicsFuture Demand Outlook7. DOMESTIC PRODUCTION, SUPPLY AND VALUE CHAIN

Supply Footprint and Value Capture

Production in the CountryDomestic Manufacturing FootprintCapacity, Bottlenecks and Supply RisksValue Chain Logic and Margin PoolsDistribution and Route-to-Market Structure8. IMPORTS, EXPORTS AND SOURCING STRUCTURE

Trade Flows and External Dependence

ExportsImportsTrade BalanceImport DependenceSourcing Risks and Resilience9. PRICING, PROMOTION AND COMMERCIAL MODEL

Price Formation and Revenue Logic

Domestic Price Levels and CorridorsPricing by Segment / Specification / ChannelCost Drivers and Margin LogicPromotion, Discounting and Procurement PatternsRevenue Quality and Commercial Levers10. COMPETITIVE LANDSCAPE AND PORTFOLIO POWER

Who Wins and Why

Market Structure and ConcentrationCompetitive ArchetypesSegment-by-Segment Competitive IntensityPortfolio Breadth and Product PositioningCapability MatrixStrategic Moves, Partnerships and Expansion Signals11. DOMESTIC MARKET STRUCTURE AND CHANNEL LOGIC

How the Domestic Market Works

Core Demand CentersLocal Production and Distribution RolesChannel StructureBuyer and Procurement ArchitectureRegional Imbalances Within the Country12. GROWTH PLAYBOOK AND MARKET ENTRY

Commercial Entry and Scaling Priorities

Where to PlayHow to WinDistributor / Partner / Direct Entry OptionsCapability ThresholdsEntry Risks and Mitigation13. WHERE TO PLAY NEXT: MOST ATTRACTIVE GROWTH OPPORTUNITIES

Where the Best Expansion Logic Sits

Most Attractive Product NichesMost Attractive Customer SegmentsWhite Spaces and Unsaturated OpportunitiesHigh-Margin and Underpenetrated PocketsMost Promising Product Adjacencies14. PROFILES OF MAJOR COMPANIES

Leading Players and Strategic Archetypes

Leading Manufacturers and SuppliersProduction Footprint and CapacitiesProduct Portfolio and Segment FocusPricing Positioning and Indicative Price LogicChannel / Distribution StrengthStrategic Archetypes15. METHODOLOGY, SOURCES AND DISCLAIMER

How the Report Was Built

Modeling LogicSource RegisterPublications, Regulatory and Industry ReferencesAnalytical NotesDisclaimer

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Harley-Davidson

Iconic American brand

Polaris Industries (Indian Motorcycle)

Parent of Indian Motorcycle

Zero Motorcycles

Electric motorcycle pioneer

CSC Motorcycles

Importer and brand owner

Curtiss Motorcycles

High-end electric bikes

Arch Motorcycle

Co-founded by Keanu Reeves

Janus Motorcycles

Hand-built small displacement

Roehr Motorcycles

Previously produced electric models

Brammo (Polaris)

Acquired by Polaris, tech integration

Bultaco (US Brand Revival)

Modern revival attempt

Cleveland CycleWerks

Designs in US, global manufacturing

Fisher’s ATV & Motorcycle

Custom builder

Confederate Motorcycles (Curtiss)

Predecessor to Curtiss

Bourget’s Bike Works

Custom builder

Travertson

Custom designer and builder

Vanguard Motorcycles

Bespoke custom builds

Motus Motorcycles

Defunct American sport-tourer

Rokon

Specialty off-road bikes

Boss Hoss

Extreme power custom bikes

California Scooter Company

Small-batch classic styles

Genuine Scooter Company

Scooter importer and brand

SSR Motorsports

Importer and distributor

GPX Moto

US brand, global manufacturing

Lightspeed

Startup electric brand

Vanderhall Motor Works

Three-wheeled vehicles

Campagna Motors

Headquarters is in Canada, not US

MotoCzysz

Defunct, innovative race bikes

Erik Buell Racing (EBR)

Defunct, revival attempts

Alta Motors

Defunct electric off-road

Fuell

Startup electric mobility

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