The Future Fund’s managing partner, Gary Black, said on Saturday that Tesla Inc.’s rumored sub-$30,000 electric vehicle from the Elon Musk-led company could have a “huge upside”, but warned that the EV giant lacks the marketing muscle needed to capitalize on it.
On Saturday, Black, a well-known Tesla investor, took to X to express his views on the potential reintroduction of Tesla’s below $30,000 Model Q compact car. Black suggested that the reemergence of the Model Q could be due to challenges in achieving Musk’s autonomous vehicle goals or a realization that canceling the car was a mistake.
Recall, I was a big fan of a sub-$30K $TSLA “Model Q” Compact and was disappointed when @elonmusk canceled it to focus exclusively on autonomous vehicles. Now it’s back on the table so it’s hard to know if that’s because Elon (or the regulators) can’t get to where Elon wants… https://t.co/4LgMaIhd1Q
— Gary Black (@garyblack00) April 11, 2026
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Black also noted that despite the potential for significant growth, Tesla may struggle to effectively market the Model Q due to its current lack of marketing prowess.
“TSLA lacks the marketing muscle to execute on such a product even if it launches it,” the vocal Tesla commentator wrote on X.
Black’s post was in response to a user who pointed out that the new Model Q is expected to be a major catalyst for Tesla’s stock, citing a Reuters report.
Black’s comments come as Tesla faces intensifying competition, with BYD Co. nearly matching Tesla’s global deliveries in the first quarter through strong export growth, while also overtaking the Musk-led company in annual EV leadership after a second consecutive year of declining sales.
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This development comes at a crucial time for Tesla, which has been facing a series of challenges. Black recently attributed the company’s eight-week stock decline to disappointing delivery figures and doubts about the company’s robotaxi capabilities.
He also criticized Tesla bulls for attacking a bearish JP Morgan note, emphasizing that the analyst had been right about Tesla’s performance for the past five years.
Tesla has a market capitalization of $1.09 trillion, with a 52-week high of $498.83 and a 52-week low of $222.79.
