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Published by Global Banking & Finance Review®
Posted on April 13, 2026
1 min read
Traton sales fall 6% in first quarter
First Quarter 2026 Sales Performance Overview
April 13 (Reuters) – German truck manufacturer Traton on Monday reported a 6% decline in vehicle sales for the first quarter of 2026.
Segment Performance and Market Challenges
The decline was driven by a 21% fall in the International Motors segment, with Traton pointing to persistent weakness in the American market.
Regional Market Impact
A difficult market situation in South America also led to delivery declines at the subsidiaries Scania and Volkswagen Truck & Bus, Traton said.
Vehicle Deliveries and Growth Areas
The company delivered 68,600 vehicles in the January-March period, down from 73,100 units in the same period a year earlier.
Electric Vehicle Sales
It saw a 38% increase in electric vehicles deliveries. The subsidiary MAN Truck & Bus also saw a 14% increase, which the company attributed to recovery in Europe.
Reporting Credits
(Reporting by Simon Ferdinand EibachEditing by Linda Pasquini and Miranda Murray)