TLDR
Tesla registrations in France jumped 203% year-over-year in March to 9,569 vehicles, just below the all-time high of 9,572 set in December 2023.
Nordic markets also surged: Norway +178%, Sweden +144%, Denmark +96%.
Q1 2026 registrations in France rose 108% to 13,945 vehicles.
The recovery follows Tesla’s rollout of cheaper Model Y and Model 3 versions in late 2025.
TSLA holds a Hold consensus on Wall Street with an average price target of $395.31.
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Tesla’s European sales recovery picked up pace in March, with fresh registration data from France and the Nordic countries pointing to a strong rebound after a rough 2025.
France led the charge. Tesla registered 9,569 new vehicles in March, a 203% jump from the same month last year. That figure came within three units of the all-time monthly record of 9,572 set in December 2023. It also marked the first month of overall car sales growth in France since October.
Q1 2026 registrations in France totalled 13,945 — up 108% year-over-year. That’s a meaningful number for a market where Tesla had been losing ground fast.
The Nordic numbers told a similar story. Norway saw registrations climb 178% to 6,150 vehicles. Sweden was up 144% to 1,447, and Denmark rose 96% to 1,784. First-quarter growth in those markets came in at 95%, 48%, and 50% respectively.
Tesla lost close to half its European market share in 2025. A mix of factors hit at once — rising competition from Chinese brands like BYD, a thin model lineup, and public backlash linked to CEO Elon Musk’s political activity all weighed on demand.
The newer, more affordable versions of the Model Y and Model 3 started reaching customers in late 2025. February was the first month European registrations returned to growth. March suggests that trend is holding.
End-of-Quarter Effect
Tesla flagged in a letter to British media last month that its registration figures tend to cluster toward the end of each quarter. Cars are shipped in batches, so March, June, September, and December naturally show stronger numbers. That’s worth keeping in mind when reading the March spike.
Still, the quarterly totals back up the monthly surge. A 108% jump in Q1 France registrations isn’t just an end-of-quarter blip.
Italy, Spain, Portugal, and the Netherlands were expected to report March figures later on Wednesday. Those results will give a broader picture of whether the recovery is spread across the continent or concentrated in a few markets.
Wall Street’s Take
TSLA was up 0.87% in pre-market trading following the registration data. The stock carries a Hold consensus rating on Wall Street, based on 13 Buy ratings, 11 Holds, and 7 Sells over the past three months.
The average analyst price target sits at $395.31, implying around 6.34% upside from current levels.
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