QJ Motor-srk-921-RR
France Motorcycle Market rebounds in 2026 start. The first two months of 2026 have finally been very positive with sales reaching 39.144 units, up 50.6%. France was back the second largest EU market, behind Italy.
Economic Outlook
In France, the GDP growth decreased to 0.8% in 2025, before a forecast to increase to 1% in 2026 and 2027. Domestic and international uncertainty have weighed on growth in 2025, delaying consumption and investment decisions, though strong exports from the aeronautics sector have provided some offset. Assuming a new budget is adopted by late 2025, reduced uncertainty will improve growth prospects in 2026 and 2027. Inflation is expected to edge up as earlier downward pressures from energy and telecommunications prices ease, but remain contained, reaching 1.6% in 2027.
The fiscal deficit is projected to fall from 5.8% of GDP in 2024 to 5.4% of GDP in 2025. Further consolidation is planned for 2026 and 2027, bringing the fiscal deficit to 5.2% of GDP and 5% of GDP, respectively, mainly through increased revenue measures. Despite these efforts, public debt will rise to 122.5% of GDP by 2027. Stabilising debt by 2030 will require deeper fiscal adjustments and structural reforms to boost investment, especially through improved digital adoption, innovation support for SMEs, and education and training.
Elevated domestic uncertainty in 2025, marked by two Prime Ministerial resignations, has weighed on growth, though economic activity picked up in the third quarter, driven primarily by strong aeronautics exports and business investment.
Motorcycles Industry Trend and Perspectives
Following a series of negative years, ended with a dramatic -20.8% reported in 2025, the motorcycles market started the 2026 with a robust recovery, giving hopes for the start of a new trend.
Indeed, the market ended last year with aan annual volume of 222.456, which was over 23% lower than in 2019. Just few countries has not recovered the pre-covid level, while most of the other European markets have overtaken that level hitting new records.
The French market has been further penalised by restrictive policies in major cities such as Paris and Lyon, which limit two-wheeler circulation in urban centres. This has been compounded by a sluggish economic environment and the absence of a coherent national strategy to support the development and adoption of electric motorcycles and scooters.
However, the first two months of 2026 have finally been very positive with sales reaching 39.144 units, up 50.6%. France was back the second largest EU market, behind Italy.
The recovery did not involved the EV segment, which further declined (-13.0%)
Honda X-ADV 750
Market Leaders and Performance
Among manufacturers, Honda confirmed the market leadership, growing 32.2% after having limited the 2025 decline to -1.1%.
The rival Yamaha, gained 53.4%, due to the very weak performance last year and was second, but with a large gap from the leader.
In third place Kawasaki overtook BMW improving 53.3%, while the German maker made only a 12.2% progress.
Behind Peugeot (+33.7%), Triumph (+21.3%) and Piaggio (+57.6%).
Suzuki V-Strom 800DE
Honda CB 750 Hornet 2024
YAMAHA XSR900 GP
BMW CE 04
