Source/Author: SteckerBiker / THE PACK News Germany | In a move that caught many by surprise, LiveWire has once again significantly cut the list price of the LiveWire ONE in Europe. The flagship model now appears on the official German product page with a starting price of €14,790, a further €5,100 below the price level that was announced in August 2025 following the first major correction. For context: at the European launch in 2023, the German price stood at €24,990. In less than three years, LiveWire has reduced the official starting price by around €10,200 compared to its predecessor, the Harley-Davidson LiveWire.
© Image: LiveWire
This is more than a routine tweak to a price sheet. Anyone who has been following the brand’s development will recognise a clear strategic shift. LiveWire had already been working with significant incentives in 2025 to stimulate demand. In its most recent financial results, the company itself acknowledged that while more electric motorcycles were sold in 2025, revenue in the motorcycle segment fell in part due to increased incentives aimed at generating demand. That signals that pricing and market activation have become central levers in the company’s playbook.
© Image: LiveWire
Dominique Dutronc – Managing Director GLOBAL Sales & Network – Via LinkedIn: “Today, we’re not just announcing a new price. We’re celebrating the motorcycle that started everything for LiveWire. LiveWire ONE is our origin story: the machine that redefined what an electric motorcycle could feel like. It brought emotion, sound, and soul into the electric era. It created a new category. And it inspired a new generation of riders across the world. And now, this icon becomes more accessible than ever. LiveWire ONE is available across Europe from just 14,890 EUR (incl. VAT, example in France).”
Suddenly in direct competition with Honda
What makes this new price point particularly compelling is the context Honda has created with the WN7, which has drawn fresh attention to the segment. LiveWire has set the price in Germany of the ONE just €10 above Honda’s communicated price of €14,780 for the WN7. That is unmistakably a statement of intent: LiveWire is no longer sitting in a premium corner by itself, but has suddenly planted the ONE right where customers will instinctively compare it against one of the most closely watched mass-production electric motorcycle launches in recent memory.
What still makes the LiveWire ONE technically compelling
Despite being a design that traces its roots back to the original HD LiveWire of 2019, the ONE remains a serious motorcycle. A 15.4 kWh battery, 75 kW peak power, 114 Nm of torque, a top speed of 177 km/h, and a 0–100 km/h sprint in 3 seconds. Its charging performance also holds up well: the ONE supports DC fast charging, reaching 80 percent from empty in 40 minutes, an average rate of 18–20 kW, with a full charge achieved in 60 minutes. LiveWire quotes a range of 235 kilometres in urban conditions and 153 kilometres on the combined cycle, figures we consider realistic. The motorcycle tips the scales at 255 kg ready to ride.
© Image: LiveWire
The ONE still delivers a larger, faster, and more long-distance-capable overall package than many newer mid-range electric motorcycles. The combination of a large battery, genuine DC charging capability, and high charging speeds is more relevant in everyday use than many design or software updates. Riders who go beyond urban short hops, whether for weekend rides, country roads, or longer commutes with a margin to spare, will find real substance here.
© Image: LiveWire
What the Honda WN7 brings to the table
The Honda WN7 takes a different approach. The more powerful variant offers 50 kW of peak power, a top speed of 129 km/h, a kerb weight of 217 kg, a 9.3 kWh battery, and a certified range of 140 kilometres. Charging is via Type 2 or CCS2, with Honda quoting around 30 minutes for a 20–80 percent fast charge, which sounds capable, but given the relatively small battery works out to an average charging rate of just 11–12 kW. The package is rounded out by four riding modes, forward and reverse manoeuvring assistance, a 5-inch TFT display, and Honda RoadSync for smartphone connectivity.
© Image: Honda
This makes the two bikes’ respective propositions fairly clear. The Honda reads as a modern, compact design built around everyday usability. The LiveWire plays its strongest cards on battery size, performance, and charging speed. Both support CCS fast charging, an important capability for breaking down range anxiety, but once the riding goes beyond the daily commute, the ONE’s larger battery becomes a meaningful argument, as does its higher peak output and overall more performance-oriented character.
© Image: LiveWire
The SteckerBiker / THE PACK News view
This price cut is significant and appears to mark a genuine shift in LiveWire’s market strategy: rather than waiting passively for new customers to arrive, LiveWire is going on the offensive once more. The new list price, even accounting for additional purchase costs, remains in the same territory as, or below, the price Honda is asking for the WN7. That is a clear signal of where this offensive is aimed.
© Image: LiveWire
The question that remains is which bike offers more motorcycle for the money. Both handle CCS fast charging; the Honda is technically more current; but the LiveWire carries a considerably larger battery and delivers stronger performance both on the road and at the charger. In our view, those are exactly the points that matter most for anyone whose riding extends beyond the daily commute and back. On that basis, the LiveWire ONE currently looks like the more attractive proposition at this price point.
Honda brought momentum to the segment with the WN7. LiveWire has responded without hesitation. The era when manufacturers of large electric motorcycles competed alongside each other rather than against each other may now be coming to an end. The market is about to get a lot more competitive, and for buyers, that is very good news indeed. For the industry as a whole, it could be exactly the catalyst that has been missing for too long.
This article is originally written by our German media partner SteckerBiker / THE PACK News Germany. Hereby the link to the German language version:
