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Published by Global Banking & Finance Review®
Posted on March 18, 2026
2 min read
Last updated: March 18, 2026
BMW Unveils ‘Neue Klasse’ in China to Regain Ground in Electric Vehicle Market
BMW’s Strategy and Market Response in China
Stabilisation of Electric Vehicle Prices
MUNICH, Germany, March 18 (Reuters) – Prices are stabilising in China after a period of heavy discounting in the electric vehicle market, BMW sales chief Jochen Goller said on Wednesday.
Launch of the Neue Klasse Platform
Introduction of the i3 All-Electric Sedan
He was speaking after the German premium carmaker revealed its new i3 all-electric sedan, the latest launch on BMW’s ‘Neue Klasse’ technology platform, with which the company plans to overhaul its model lineup to catch up in a rapidly changing and tech-driven auto market.
Strategic Importance of Neue Klasse in China
The ‘Neue Klasse’ is the foundation of BMW’s attempt to win back lost ground in China, the world’s largest car market, where European automakers have been put under pressure in an intense price war with local brands.
Market Trends and BMW’s Sales Outlook
Price Trends and Market Stabilisation
“What we’re seeing is, on the one hand, stabilisation, and in some cases even a price increase, which is why we assume that the trend has now taken hold,” Goller told reporters in Munich.
Sales Projections and Growth Plans
China Sales Targets
BMW aims to keep its China sales stable in 2026 after a 12.5% slump in 2025.
Upcoming Neue Klasse Models
The first ‘Neue Klasse’ model presented was the iX3 all-electric SUV, a China-specific version of which is to debut at the Beijing car show in April and go on sale there at the end of the year. A local version of the i3 will follow early next year, Goller said.
BMW’s Ambitions for Growth
“Of course, we want to grow again in China with the ‘Neue Klasse’,” he added.
Reporting Credits
(Reporting by Rachel MoreEditing by Madeline Chambers)
