Why Mercedes Just KILLED Its Own Electric Cars (After 4 Years)
Mercedes-Benz is killing the EQE after just 4 years. The EQS? It’s getting a panic facelift with a traditional grille, desperate to look like a real Mercedes again. While BMW sold 2.5x more EVs in 2025, Mercedes watched their flagship electric cars lose nearly 50% of their value in 12 months.
The EQS was supposed to be the electric S-Class. Instead, its “soap-shaped” design alienated traditional luxury buyers who wanted prestige, not aerodynamics. Mercedes design chief Gorden Wagener now admits it was “10 years too early.”
In this video, I examine the £3.5-5 billion platform cancellation, the 27% China sales collapse, and why Mercedes is now copying BMW’s strategy after years of failure.
Data sources: iSeeCars depreciation study, BMW Group sales data, Mercedes-Benz financial reports, Autocar interviews.
⚠️ If you’re considering a used Mercedes EQ model, watch before buying.
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