Oliver Zipse, the CEO of BMW, has been named World Car Person of the Year 2026 for his leadership of BMW’s Neue Klasse project. The award recognises his efforts in shaping the future of the company with a focus on electric mobility, technology, and sustainability.
Key Achievement – Leading the Neue Klasse Project
Zipse’s leadership of the Neue Klasse project, which aims to bring new electric vehicles (EVs) and top-notch technology to BMW, was a key factor in him receiving this prestigious recognition. Under his guidance, BMW has focused on creating next-generation electric vehicles, improving manufacturing systems, and integrating advanced digital platforms.
The Neue Klasse project will see the launch of the iX3, BMW’s first fully electric vehicle under this initiative, marking a major step in the company’s shift towards electric mobility. Zipse’s vision of a “technology-open” strategy also ensures BMW continues to develop both electric and hybrid powertrains, giving the company flexibility as it adapts to changing market demands.
BMW’s Path to Sustainability
Zipse’s strategy for BMW focuses not only on electric vehicles but also on creating a sustainable future for the company. His leadership has guided BMW through a time of transformation, helping the brand stay competitive in the global automotive market while reducing its environmental impact.
Zipse’s Career at BMW
Oliver Zipse joined BMW in 1991 and has held various senior positions within the company. He became the CEO of BMW in 2019 and has since led the company through important projects, including the Neue Klasse. His deep knowledge of production and corporate strategy has been vital in driving BMW’s success in the automotive industry.
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