https://speedme.ru/en/posts/id30273-ford-s-new-30-000-electric-pickup-debuts-february-17-for-affordable-evs
Ford’s new $30,000 electric pickup debuts February 17 for affordable EVs
Ford unveils $30,000 electric pickup on February 17 for affordable EVs
Ford’s new $30,000 electric pickup debuts February 17 for affordable EVs
Ford reveals its new $30,000 electric pickup on February 17, targeting affordable EVs to combat rising car prices. Learn about this budget-friendly model and Ford’s strategy for mass-market electric vehicles.
2026-02-15T06:24:16+03:00
2026-02-15T06:24:16+03:00
2026-02-15T06:24:16+03:00
Ford has set the date for the premiere of its most anticipated affordable electric vehicle: on February 17, the company will unveil a new electric pickup priced around $30,000. This model will be the first in a family of budget EVs that Ford is developing as a strategic response to rapidly rising prices in the U.S.—the average cost of a new car in the country has already surpassed $50,000.Interest in the newcomer has been building for some time. Ford’s leadership has repeatedly hinted that the future lineup would be built around a compact electric pickup aimed at the mass market. This format combines two key trends: Americans’ sustained demand for pickups and the need to lower the entry barrier into the EV segment. It is expected that Ford will release other budget models on this same architecture, including more affordable sedans and compact passenger cars.The debut coincides with growing interest in inexpensive, functional electric vehicles that don’t emphasize premium features or power records. The “EV for everyone” concept is becoming relevant again—and Ford intends to seize the moment. According to preliminary information, the manufacturer is betting on optimizing design and production costs rather than luxury or complex technologies, drawing an analogy to the historic role of the Model T.The premiere of the new EV pickup could become one of the key events in the affordable electric transportation market, where competitors are still few. Ford aims to be the first to occupy a space that many players have ignored due to the high cost of electric vehicles.
Ford electric pickup, affordable electric vehicle, $30,000 EV, Ford EV debut, budget electric pickup, electric vehicle market, Ford new model, cheap EV, electric truck, mass-market EV
2026
news
© A. Krivonosov
Ford reveals its new $30,000 electric pickup on February 17, targeting affordable EVs to combat rising car prices. Learn about this budget-friendly model and Ford’s strategy for mass-market electric vehicles.
Michael Powers, Editor
06:24 15-02-2026
Ford has set the date for the premiere of its most anticipated affordable electric vehicle: on February 17, the company will unveil a new electric pickup priced around $30,000. This model will be the first in a family of budget EVs that Ford is developing as a strategic response to rapidly rising prices in the U.S.—the average cost of a new car in the country has already surpassed $50,000.
Interest in the newcomer has been building for some time. Ford’s leadership has repeatedly hinted that the future lineup would be built around a compact electric pickup aimed at the mass market. This format combines two key trends: Americans’ sustained demand for pickups and the need to lower the entry barrier into the EV segment. It is expected that Ford will release other budget models on this same architecture, including more affordable sedans and compact passenger cars.
The debut coincides with growing interest in inexpensive, functional electric vehicles that don’t emphasize premium features or power records. The “EV for everyone” concept is becoming relevant again—and Ford intends to seize the moment. According to preliminary information, the manufacturer is betting on optimizing design and production costs rather than luxury or complex technologies, drawing an analogy to the historic role of the Model T.
The premiere of the new EV pickup could become one of the key events in the affordable electric transportation market, where competitors are still few. Ford aims to be the first to occupy a space that many players have ignored due to the high cost of electric vehicles.
