Investor Gary Black has rejected Tesla Inc.’s (NASDAQ:TSLA) communications strategy, which was focusing on discounts rather than features.
Premium Brand
Quoting a post on the social media platform X by Tesla’s official North American handle on Wednesday, which showcased that Tesla vehicles were available for under $40k, the investor shared his disappointment. “I don’t think a strategy that leads with a discounted price for a premium brand like $TSLA is very smart,” Black said.
He added that the Elon Musk-led company’s communication and marketing should instead focus on “how Tesla EVs offer the greatest benefits to consumers,” like range, charging, self-driving suite and more to consumers of other car brands.
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Benzinga Edge Rankings show that Tesla scores well on the Momentum metric and offers a favorable price trend in the Long Term.
Price Action: TSLA surged 0.72% to $428.27 at market close on Wednesday, but declined 0.18% to $427.52 during after-hours trading.
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