Welcome to AREA M – Your Ultimate BMW M Experience.
In 1977, BMW became the first car manufacturer to introduce a professional driver training program, setting global benchmarks for decades. In 2026, we take the next step – evolving Driving Experiences into a platform for community, connection, and shared passion.
Welcome to AREA M – Your Ultimate BMW M Experience. This is the playground for everyone pushing the limits and celebrating performance. Experience high-performance models in extraordinary locations worldwide and join a vibrant community for all M enthusiasts.
Register now for an unforgettable adventure powered by pure driving performance: https://www.bmw-m.com/en/fastlane/aream.html
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BMW M2 Coupé. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.2-9.7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
BMW M3 Competition Sedan with M xDrive. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.2-10.1 l/100 km; CO₂ emissions combined: 230-228 g/km; CO₂ class(es): G.
The BMW M4 Competition with M xDrive: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.1 l/100 km; CO₂ emissions combined: 229-227 g/km; CO2-class(es): G.
BMW M5 Sedan. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 17.7-17.3 kWh/100 km and 5.2-4.9l/100 km; CO₂ emissions weighted combined: 118-113 g/km; CO₂ classes: with discharged battery G; weighted combined C; Fuel consumption with depleted battery combined: 10.7-10.5 l/100km; electric range: 62-65 km.
