The electric scooter presented by a South Korean startup appeared as one of those products designed to attract attention through contrast: retro look from past decades Promising the performance of a sports motorcycle, this model, showcased at CES 2026, gained instant fame by boasting a top speed of 240 km/h and targeting a very specific audience: people willing to pay car prices.
The project is called Ciulator, and the proposal doesn’t aim to be “popular.” The electric scooter is positioned as a niche product. combining artistic design, engineering and performance This piece is aimed at enthusiasts and, especially, collectors looking for something rare, unique, and made with high-quality materials.
Ciulator at CES 2026: retro on the outside, sporty ambition on the inside.
The Ciulator was showcased with styling inspired by classic 1950s motorcycles, but with modern technology underneath the look.
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The appeal lies precisely in this: maintaining the “old-school” look as a signature, while the technical specifications attempt to take up space that resembles a sports car.
The CES 2026 showcase helped reinforce the positioning of luxury and exclusivity. It’s not a motorcycle made to compete in volume..
It’s an electric scooter designed to be desired by collectors, those who discuss engineering, and those who buy it for its history, aesthetics, and specifications.
Two versions: standard for street use and track version for maximum performance.
The Ciulator electric scooter was presented in two very separate configurations.
In the track version, the project features a 34 hp electric motor with 350 Nm of torque. This configuration supports the most aggressive promise: a top speed of 240 km/h. To power the system, the battery is reported to be 72 V and 150 Ah, with a range of approximately 150 km per charge.
The standard version, however, reduces the focus on performance: it has 10 hp, a top speed of 150 km/h, and a range of approximately 130 km, using a smaller battery.
The idea is that the two versions cater to distinct profiles within the same niche, while maintaining the retro look as a central identity.
The electric scooter project was described as premium from start to finish.
The frame uses Reynolds 953 steel and the body is made of carbon fiber, a combination that aligns with the concept of a special piece and meticulous engineering.
The total weight is around 140 kg, a figure provided along with the materials package.
To preserve the style, the battery was designed to look like a combustion engine, a detail that attempts to maintain the classic illusion even in an electric motorcycle.
In terms of finish, the seat uses Cordovan leather, another high-end element that reinforces the luxurious feel. Ciulator wants to be looked at closely.not just piloted.
Car price and restricted sales: target audience is collectors.
The price reflects the narrative: around US$50, equivalent to approximately R$250 in direct conversion.
It’s the kind of value that pushes Ciulator into the territory of a collector’s item, with an audience that buys exclusivity, aesthetics, and specifications.
The company also offers another model, the Dandelion, for around US$5,7 (approximately R$28).
Even so, the message is clear: the motorcycles are sold only in South Korea and are aimed at those seeking… differentiated design in the electric scooter segment, not necessarily those looking for value for money.
And would you pay the price of a car for a retro electric scooter made for collectors?