JAKARTA – Tesla is following the new trend in the automotive industry by implementing a subscription system for autonomous driving technology. Tesla CEO Elon Musk revealed through a post on social media that the company would stop selling the Full Self-Driving (Supervised) feature in the buy-out scheme starting February 14.
This means that after that date, consumers who want to enjoy the feature can only access it through a subscription package. As reported by Carscoops, Thursday, January 15.
Although Musk did not specify the reason for the new policy, Tesla’s official website already displays the FSD subscription price of 99 US dollars or Rp1.6 million per month. This figure is considered higher than similar services from rivals.
For comparison, Rivian Autonomy+ is marketed for 49.99 US dollars per month or 2,500 US dollars for a one-time purchase. The service is claimed to be able to provide hands-free driving on more than 5.63 million km of roads in the United States and Canada.
Meanwhile, Ford BlueCruise is also in the same price range as Rivian, namely 49.99 US dollars per month, or an annual option of 495 US dollars, as well as a one-time purchase of 2,495 US dollars. General Motors (GM) provides free Super Cruise service for three years for new vehicles, before finally paying 39.99 US dollars per month or 399 US dollars per year.
On the other hand, if you look at the history, Tesla previously put a $8,000 or Rp135 million tag for Full Self-Driving in a one-time purchase scheme. With a subscription rate of $99 per month, the cost is equivalent to almost 81 months or close to seven years.
With that calculation, the subscription system has the potential to be more attractive for users who do not intend to keep a car in the long term. However, for customers who use vehicles for years, the previous break-up purchase model is clearly more economical.
Tesla itself actually provides a subscription option for customers who did not buy FSD from the start. This package can be activated through the Tesla application or via the infotainment system in the vehicle.
Unfortunately, Tesla insists that FSD subscriptions are non-refundable. If customers feel the feature does not meet expectations, the only option is to stop the subscription, while access continues until the billing period ends.
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