Rivian sold 3,021 electric delivery vans in North America in the fourth quarter, bringing full-year sales to fewer than 10,000 units, according to data published Tuesday by Cox Automotive.
The company reported 9,745 total North American deliveries in the fourth quarter, a 32% decline from the prior year, according to figures released last week.
The EV maker achieved a total of 42,247 vehicle deliveries in 2025, a 18% decline from the previous year, previously admitted by the company as it revised its annual delivery guidance twice throughout the year.
Rivian does not disclose sales figures by model, so it’s unclear how many R1 passenger vehicles versus EDVs have been sold.
However, Cox Automotive’s Kelley Blue Book EV Sales Report discloses the figures.
According to the firm, Rivian delivered a total of 5,165 R1S units and 1,559 R1Ts in the final three months of 2025 — both declining over 30% year over year.
Considering all twelve months, sales of the SUV dropped only 7% compared to 2024, while registrations of the fully electric pickup plunged 33.1% last year.
And despite opening fleet orders for its electric delivery van — which had previously been delivered only to Amazon — sales of the model fell 26.8% year over year, dropping from 13,423 vehicles to 9,830.
According to data from Cox Automotive, Rivian has sold 2,230 EDVs in 2022 and 7,679 in 2023.
The data shows that a total of 33,162 vehicles were registered between 2022 and 2025.
Rivian-Amazon
Rivian has committed to delivering 100,000 electric delivery vans to Amazon, its first client and one of its major investors since 2019, by 2030.
Amazon‘s latest update in November revealed that it had “more than 35,000” Rivian-built electric delivery vans operating globally by the end of October.
The figures increased by 5,000 vehicles from late June. By the end of 2024, Amazon reported having 20,000 Rivian EDVs on its fleet.
The retail giant’s figures indicate that Rivian has delivered, at least, 15,000 vans throughout 2025.
When questioned if the 100,000 Amazon units were still on track, founder and CEO RJ Scaringe reaffirmed the target and said that Rivian is already “thinking about what comes beyond that initial 100,000 unit contract.”
Commercial Fleet Customers
In February, Rivian began taking orders for its electric delivery van from external clients.
Since then, the company has only publicly announced a partnership with HelloFresh, its “first major fleet customer,” to which it delivered 70 vehicles in April.
In mid-October, a Rivian electric delivery van bearing a Cintas logo was spotted, suggesting the US uniform and safety supplier may be testing the vehicle or has become a commercial fleet customer.
As of Tuesday, no other deal has been announced by the company.
Software Recall
Last month, Rivian recalled 34,824 electric delivery vans — nearly all units produced since 2022 — after discovering that repeated misuse could damage the driver’s seat-belt pretensioner cable.
By then, the company said it was not aware of any incidents or injuries linked to the issue.
“Rivian has determined that on certain EDV vehicles the driver side seat belt pretensioner may be damaged from repeated misuse, such as from the driver sitting on the seatbelt while it buckled underneath the driver,” the recall notice read.
