The SUV is expected to cost ₹45 lakh (Representative image)
What’s the story
JSW Motors, the automotive arm of billionaire Sajjan Jindal-led JSW Group, is gearing up to enter India’s passenger vehicle market with a plug-in electric hybrid (PHEV) SUV.
The vehicle is expected to be launched in June this year at an estimated price of ₹45 lakh.
This will put the homegrown brand in direct competition with luxury carmakers like BMW and Mercedes-Benz.
SUV production to begin at new facility in Maharashtra
The upcoming PHEV SUV will be manufactured at JSW Motors’ new plant in Chhatrapati Sambhaji Nagar (formerly Aurangabad), Maharashtra.
The company’s CEO Ranjan Nayak said, “JSW Motors will make its debut in the passenger vehicle segment with a hybrid model later in the year 2026.”
He added that their planned facility would play a key role in this endeavor.
Potential partnership with international automotive companies
JSW has been in talks with several international auto manufacturers for a possible partnership.
According to sources, the deal is in its final stages and could be signed in the coming weeks.
The collaboration would focus on under-tapped clean energy segments such as electric vehicles, hybrids, and range-extended electric vehicles (REEVs).
JSW’s retail and distribution strategy
Nayak said they are “evaluating technology partnerships with multiple potential global partners” and making progress on their retail and distribution strategy.
The first dealership is expected to open closer to the product launch.
However, he added that it would be too early to comment on specific details around partnerships, investments or product specifications at this stage.
JSW Group’s entry into automotive sector
The $24-billion JSW Group, which has interests in steel, energy, infrastructure and ports among others, entered the automotive space in late 2023 by buying equity in MG Motor India from its Chinese parent SAIC Motor.
JSW and Everstone Capital own a 51% stake in MG Motor India.
The company now known as JSW MG Motor India makes electric (EV) and non-electric passenger vehicles (PV).
