Kelley Blue BookThe sleek SUV unveiled at CES may have limited appeal, with a PlayStation-on-wheels approach.
Published: Jan. 12, 2026 at 5:05 a.m. ET
Sony Honda Mobility, a spinoff project from the two companies, hasn’t sold its first car yet, but the company has unveiled its second, a sleek electric SUV.
Sony Honda Mobility is a joint project of, well, you guessed it. They plan to sell electric vehicles with a heavy emphasis on in-car entertainment. And they tend to make a big splash every year at CES, the consumer electronics show in Las Vegas.
