Royal-Enfield-2020-Continental
Brazilian Motorcycles Market is skyrocketing. Despite already strong growth in prior years, 2025 marked another exceptional performance, with sales increasing 18.9% year on year to a new all-time record of 2.35 million units.
Macroeconomic Context
The Brazilian economy continued to outperform expectations in 2025, with real GDP expanding by 3.4%, largely driven by robust domestic demand. Both consumer spending and capital formation accelerated over much of the year, more than offsetting slower government expenditure and weaker exports.
Despite this strong performance, the economic outlook is becoming more challenging. Weak public finances are contributing to rising inflation and higher interest rates, which are expected to weigh on growth. Early signs of this slowdown are already emerging. Additional monetary tightening may be required to cool the labour market and moderate wage growth. On the positive side, an improvement in export growth could help partially offset the anticipated deceleration in domestic demand.
Motorcycle Industry: Trends and Outlook
Within this economic environment, the Brazilian motorcycle industry continues to build on the strong expansion recorded in recent years. The domestic market has grown from fewer than 1 million units in 2018 to over 2 million units in 2025, securing Brazil’s position as the sixth-largest motorcycle market globally. Demand for new two-wheelers is expected to remain resilient in the coming years, supported by affordability and urban mobility needs.
Despite already strong growth in prior years, 2025 marked another exceptional performance, with sales increasing 18.9% year on year to a new all-time record of 2.35 million units.
While the market remains largely characterised by the widespread use of biofuels, the recently introduced green policy framework has begun to support rapid growth in the electric two-wheeler segment, which in 2025 ranked among the fastest-growing globally. (more details in the dedicated post)
Market Leaders and Performance
Among manufacturers, Honda retained its market leadership, with sales rising 13.2%, driven by the continued success of its best-selling models, the CG 160 and Biz 125.
Yamaha remained in second place but recorded a decline of 5.4%.
Following the expansion of local production capacity, Chinese manufacturer Shineray surged into third place, posting sales growth of 80.7%.
Behind Shineray, local player Mottu slipped to fourth position despite very strong growth of +104.2%, followed by Avelloz (+93.6%), Royal Enfield (+87.3%), Bajaj Auto (+171%), Chinese OEM Haojue (+22.6%), and BMW (-2.4%).
Shineray Urban 150
