After many years of sustained growth, the Mexican Motorcycles Market reached a key milestone in 2025, surpassing 2 million units for the first time and consolidating Mexico’s position as the sixth-largest motorcycle market globally.
Macroeconomic Context
Mexican 2025 GDP growth has been revised downward from an initial 1.25%–1.75% range to below 1%, reflecting mounting headwinds from trade-related uncertainty. The economy already felt the impact of restrictive monetary policy in the fourth quarter of 2024, when GDP contracted by 0.6% quarter on quarter.
Core inflation expectations remain broadly stable, pending clarity on the potential imposition of tariffs on US goods. In the absence of significant tariffs—or with only modest measures—inflationary pressures are likely to be contained, as slowing economic growth and rising unemployment exert downward pressure.
Motorcycle Industry: Trends and Outlook
Despite a more challenging macroeconomic backdrop, the long-term growth trajectory of Mexico’s motorcycle industry remains intact. Market expansion continues to be driven by structural factors, even as competitive intensity increases with the entry of several new manufacturers seeking—so far unsuccessfully—to challenge Italika’s market leadership.
After many years of sustained growth, the market reached a key milestone in 2025, surpassing 2 million units for the first time and consolidating Mexico’s position as the sixth-largest motorcycle market globally.
Growth has been underpinned by the expansion of the middle class and persistent shortcomings in public transportation infrastructure, despite ongoing investment efforts. Motorcycles have become the country’s leading automotive segment, attracting all major global OEMs and intensifying competition for local manufacturers.
The electric motorcycle segment recorded rapid growth (+73.8% year on year) but remains marginal in absolute terms. Nevertheless, the opening of Yadea’s local manufacturing plant and the rapid rollout of its distribution network represent a credible catalyst for accelerated development of low-emission two-wheelers.
Market Leaders and Performance
Italika remains the dominant player, delivering another year of growth in 2025 (+6.1%).
In second place, fellow local OEM Vento posted broadly flat results (-0.2%), followed by Honda (+21.4%) and Bajaj Auto (-2.4%).
Several manufacturers reported double-digit growth, including TVS Motor, CFMOTO, Zontes, Triumph, and QJ Motor, highlighting an increasingly crowded and competitive market landscape.
