CES Challenges: Arki Technology vs Brad Canning and the new BMW iX3.
This is Wheel of Freude: the ultimate technology challenge at CES 2026, Las Vegas, NV 📍 featuring the new BMW iX3.
Our challengers are tech creators and reviewers Arki Technology from the UK and Brad Canning from Australia, who go head-to-head at the BMW Booth in a series of challenges that immerse themselves in the suite of innovations encased within the debut Neue Klasse model.
Determined by the Wheel of Freude, their tasks will have them experiencing:
🗣️ BMW Intelligent Personal Assistant: smarter and more human than ever with Amazon Alexa+ Large Language Models (LLM).
🎮 In-car entertainment: streaming, video calls and 30+ games turn waiting time to never-ending fun.
🔌 BMW Charging: shorter and more efficient. Here they will try bidirectional charging, which turns your car into a mobile power bank.
❤️ Heart of Joy: one of the model’s four superbrains that control the driving dynamics and handling of the car. They will experience the unique Soft Stop function: the smoothest braking process ever achieved by BMW.
Chapters:
0:00 Introduction
0:56 Date Night Designer (BMW Intelligent Personal Assistant)
2:15 Vegas UNO Showdown (In-Car Gaming)
3:06 I’ve Got the Power (Bidirectional Charging)
4:06 Soft Stop (Heart of Joy)
5:11 Quiz Time (BMW Intelligent Personal Assistant)
6:17 Winner Revealed and Forfeit
Who’s your winner? And what’s your favourite innovation from the new BMW iX3? Let us know in the comments.
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 – 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
BMW Intelligent Personal Assistant: first starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
Bidirectional charging is available from the production period starting March 2026.
Heart of Joy: Professional drivers. Closed course. Do not attempt.
Screen contents are subject to change due to ongoing software updates.
