Revealed: What 3,000 Canadians Really Think About Electric Vehicles
What do Canadians really think about electric vehicles?
This presentation breaks down one of the most comprehensive EV ownership studies ever conducted in Canada — covering more than 3,000 Canadians, 11 EV brands, and over 100 “moments that matter” across the entire ownership journey.
Whether you already drive an EV, are considering one, or remain skeptical, this research reveals the truth behind Canadian EV perceptions:
Where expectations match reality
Where early enthusiasm turns into frustration
What actually drives EV satisfaction and long-term loyalty
Why some Canadians still say “EVs aren’t for me”
The barriers slowing EV adoption — and which ones matter most
How brand experience influences trust, retention, and advocacy
Presenter:
Rachele Fiore, Client Solutions Director at Bond Brand Loyalty, shares insights from Bond’s in-depth analysis of the EV ownership lifecycle. Bond works directly with major automotive manufacturers to understand what delights customers, what erodes trust, and what helps brands support drivers through the transition to electric.
If you want to understand EV adoption in Canada — not the hype, but the data behind real drivers, real owners, and real barriers — this session delivers clear, evidence-based insights.
Topics Covered in This Video
Canadian EV adoption trends
EV consumer attitudes and behaviour
EV shopping experience: what buyers expect
Ownership challenges: charging, winter driving, range, service
Satisfaction across 11 major EV brands
EV loyalty drivers vs. deal-breakers
What stops Canadians from choosing an EV
How automotive brands can improve the EV experience
The difference between perceptions and real-world performance
The future of EV ownership in Canada
Who This Video Is For:
Current EV owners
Prospective EV buyers
Hybrid and plug-in hybrid drivers exploring their next vehicle
Auto industry professionals
EV advocates and educators
Policy makers and clean-transportation organizations
Anyone curious about what Canadians actually think about EVs
#ElectricVehicles #EVOwnership #ConsumerInsights #EVResearch
