This article first appeared on GuruFocus.

Young people in South Korea liked Tesla Inc. (TSLA, Financials) the highest among international automobile brands in 2025. This shows how much more popular it has grown as a brand for living.

The Korea Imported Automobile Association reported that persons in their 20s and 30s bought more than 21,000 Teslas from January to November. This is a lot more than what Mercedes-Benz and BMW manufacture.

The Model Y sold the most. It featured a long range, quick acceleration, and could be used as an SUV. Analysts say that Tesla’s success originates from the fact that it seems like a tech savvy brand and that young people regard it as a technology instead of a car because of the “fandom culture.” People are still thrilled about the device even if there have been recalls and other problems since the software is updated often and it looks good.

The stock’s average price target is $385.34, which suggests it might drop 17% from its current level. Still, Tesla’s cultural attraction to younger drivers doesn’t appear to be fading as 2026 gets closer.