Alpine 70 Years | The Alpine Experience | Ep. 4 | Renault Group
We designed moments that connect emotionally with our fans. transmit a bit acceleration is one of our three brand pillars alongside lightness of French so far. It’s about delivering intense driving sensation that inite emotion and passion. This feeling come from the pure connection between car and driver made possible through lightweight engineering. Regenerative Foreignech. comfort the particip. We can do Fore electric medium. Victory. the weight of an electric car is higher than a than a normal car, let’s say. But I think in Alpine, the development driver made an amazing job because they find some way to make it feel light. And I think that’s the essence me, as we say in French. I would say the main DNA of the brand which is the lightness. >> First thing you notice is it is really inspired by motorsports. The way that it feels interacts with you on the steering wheel and the pedal reactivity is really what you experience from the track. So that’s quite nice. You immediately feel at home as a racing driver. >> To be honest, the car is a lot of fun. You can really feel the Alpine basement. >> Driving is just the beginning. Our goal is to create a complete multi-ensory experience on the road, at the track, in our atel alpine or cultural events. We designed moments that connect emotionally with our fans. The mission is to create impact by honoring our past, our legacy, engaging in the present, and anticipating the future. We do this with innovations like our hydrogen power along Glow Hy6 prototype, but also through mainful encounters like the Grand Rumblemon in DB where our new the A390 was unveiled or immersive experience at Lais Blue in Le Man. Beyond our car, we deliver access to exclusive events, motorsport padogs, immersive experiences and collector items. We also offer advanced personalization program throughpin where our customer can create a tailormade vehicle. We call it couture. Whatever through cocreation, racing, fashion or even cinema like the Alpine prize at the kinsen the sinestas in can we cultivate a universe where every fan can find their place beyond motorsports. We are now investing in major lifestyle discipline that echo our brand values. Paddle with our title sponsorship of the Alpine Paris major. We are also involved in Moto GP sponsoring the Prima Praak Yamama team. These are the formula ones of their own world and through them Alpine a fields is ambition to be a premium global multisport brand. We want people to feel Alpine not just drive it.
The latest episode in the “Alpine, 70 Years” series focuses on the theme of “the exhilarating experience,” a value dear to Jean Rédélé, the founder of Alpine, which the brand continues to offer its customers and fans. Of course, the driving experience takes center stage through the testimony of Laurent Hurgon, Alpine Cars test driver. But the Alpine experience is not limited to the cockpit. The brand is also developing an entire ecosystem around it, presented by Antonino Labate, Vice President of Sales, Marketing and Customer Experience.
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