In 1993, Mercedes-Benz unveiled the Coupé Concept at the Geneva Motor Show, a four-seater concept that previewed design elements, most notably the “four-headlamp” face, that would later appear on production models like the E-Class and CLK.

The vehicle was a fully drivable concept and housed a 5.0-litre V8 engine capable of producing 320 hp (235 kW) and 470 Nm of torque. This engine was a precursor to the one used in the production CLK 500 model.

The concept featured a large, tinted-glass roof that extended almost seamlessly into the tailgate, a design element intended to test public reaction.

It was a four-seater, equipped with individual "Ergo Wing" seats featuring luxurious leather and microfibre fleece, designed for excellent lateral and spinal support.