J Balvin’s Volkswagen That Started It All
Some cars inspire stories. This one wrote mine. My name is Jay Balin and this is Raju. My first car and where it all began. Jing. With Radio, I remember the rides around Colombia. Windows down, music up. It took me to my first shows in schools and clubs. I even saw my cities out of his trunk. This car taught me to dream, to believe in myself and my music. Now it’s time for Rajo to do it again. Volkswagen in collaboration with Rio are empowering the next wave of Latin artists creating music videos to share their sound with the world. This VW is not just a car. It took me closer to my passion and open doors to new possibilities. [Music]
J Balvin’s journey began behind the wheel of Rayo, his Volkswagen Golf. Now, he and Volkswagen are paying it forward, spotlighting rising Latin artists inspired by that same drive. Discover more at vw.com.
