Behind The Scenes š¬ – New CitroĆ«n C5 Aircross Campaign
[Music] The core idea for the campaign is very simple. It’s that the C5 as a fully equipped uh SUV with all of the features that you could possibly want at an affordable price is kind of a dream for consumers. So, we thought why not have it appear that way to our hero character. The Citroen C5 Airross is our most premium model yet. So, we wanted to capture the sense of desire and high quality with a film that feels truly ambitious. It has been a 3-day shoot across multiple location with a fantastic director and an amazing shoot. We’ve really brought the vision to life to capture the sense of premium and desire in the film. We worked with the best teams first of all and then we crafted the dreams themselves to be objects of total desire. So you’ll see in our character’s eyes that he’s desirous about the dreams and of course then desirous about the car. To be
This is what it takes to blur the line between imagination and real. Behind every frame of the New C5 Aircross campaign is a team that turned a vision into reality. Huge thanks to the entire crew for making this dream come true! šš¬ #NewCitroĆ«nC5Aircross
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