Notes from the future | CEO Gernot Döllner about the new design philosophy at Audi
Our history is shaped by bold innovative leaps and by the courage to think differently. Engineering and design have always moved together. Now is the time to reflect before we take the next step. From the Audi Type C to the Sport quattro. From Space frame to the Audi TT to Le Mans. Audi has always combined technology and aesthetics to shape something greater. The world around us is shifting. To stay ahead, Audi must transform. Boldly. Clearly. And without compromise. And the next step in our transformation begins with clarity. Clarity shapes our design. But it is more than a design principle. It’s how we lead. It’s how we collaborate. What remains is character. Excellence in operation. A mindset that focuses on what matters. Intelligent, emotional, human. Unmistakably Audi.
Audi is setting a new direction – not only in design, but for the whole company. Notes from the future captures Gernot Döllner, the CEO of Audi, moving through the Da Vinci Museum in Milan, Audi Tradition and the Design Center in Ingolstadt. Three locations, each reflecting a DNA layer of Audi: legacy not as memory, but as method. Innovation not as speed, but as clarity. What remains are reflections, not of the past, but of what still guides us towards the future.
Find clarity at https://www.audi.com/en/innovation/design/striveforclarity/notesfromthefuture
#StriveForClarity #Audi #VorsprungDurchTechnik #IAA2025
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Audi RS e-tron GT performance: Power consumption (combined): 20.8-18.7 kWh/100km; CO₂-emissions (combined): 0 g/km; CO₂-class: A.
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The vehicle shown is a concept vehicle that is not available as a production vehicle.
