BMW iX3 World Premiere | Live Debut of BMW’s First Neue Klasse EV | OVERDRIVE
When you are driven by an unconditional desire to shape tomorrow. When you know that the time is right. That is when true pioneers embrace their opportunity. We are writing a whole new book to shape a new era for us. The future has a name. Creating something that has never been done before. The NOA Class. But a project like this pushes everyone to their limits. It involves risks. requires courage and perseverance. Sometimes the goal seemed out of reach, but we believed in our vision and bit by bit everything came into place with people who have the abilities, the passion and the power to make their ideas reality. It’s time to unleash the full potential of the Noya Classic. And here we are. But it’s just the beginning, the start of a new era. [Music] [Music] Heat. Heat. [Music] [Music] I love you. [Music] Ladies and gentlemen, Ladies and gentlemen, here it is. The first of a new era, the future of the car. I’ve been with the BMW crew for more than 34 years now, and during this time, I’ve witnessed many world premiieres, exciting new concepts, and really bold technological innovations. But for me and for all of us at the BMW Group, today’s premiere is truly a once- ina-lifetime moment. When else do you get to reimagine a brand like BMW from the ground up? The chance to create an entirely new generation of vehicles. The chance to break completely new ground. This year’s IAA mobility brings us full circle. You will remember that right here in Munich back in 2021, I promised we would lead BMW into a new era with the Noa Classer. And now today, just four years later, we deliver on that very promise. And here’s the proof. The Noa Classer is much more than just one new car. It represents a completely new model generation, a massive leap that will shape the entire brand for years to come. Why now? Why such a bold step? Because we know the time is right. Right now, groundbreaking innovations don’t come out of nowhere. They start with many individual technological advances, with people who recognize the untapped potential. And of course, with a visionary team that transforms those individual parts into something totally new, something far greater than the sum of its parts. And that’s where we were at the start of the decade. We saw the chance for a massive leap in development across all relevant technologies from battery technology to digital user experience all the way to computing power. A unique opportunity to completely reimagine and rethink the car. It was a time for pioneers and in other words the perfect BMW moment. We’ve poured our vast experience, our wealth of technical knowhow and above all our heart and soul into developing the Noa cluster. And believe me, it was not easy, but together we made it happen. And that is what the EX3 represents. interior, you will find an the advances made in the Noya cluster. Regardless of the drivetrain, we have made a conscious decision to start out in the high volume. [Music] [Music] [Applause] Well, dear friends of BMW, the details tails are still hidden beneath the camouflage, but I’m sure you will recognize the classic proportions of a typical BMW sporty sedan, more sporty than ever. The new BMW i3. It will be released next year at uh as the serious version, and of course, it’s an all electric version, and it will be the first model variant of the new 3 series generation. And for the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 series embodies everything at the very core and at the very heart of BMW. Innovation, digital user experience, comfort, sportiness, and together these characteristics create an incomparable driving experience. sheer driving pleasure at its finest. After the launch of the i3, more variants will follow. We’ll keep you posted. The i3 and the i3, a powerful symbol of the broad spectrum the noi cluster will cover. Production of the i3 will begin later this year at our new plant in deplet. And from 2026, every new BMW will be all new. We will launch 40 different new and updated models by 2027. That is the future, a new era. And ladies and gentlemen, that is BMW. [Applause] era has begun and the new BMW iX3 will lead the way. The Neya Classer will be everywhere. [Music] [Music] And there is much more to come. [Applause] Ladies and gentlemen, it takes an exceptional team to bring project like the Noi Classer and vehicles like this one to life. A team with unconditional desire, willpower, and the ability to shape the future. We, the board of management, stand before you today representing our nearly 160,000 BMW group employees worldwide. And on behalf of us all, I would thank our incredible team for the dedication and the commitment over the last few years to reach this milestone. Together, we are leading BMW into a new era. Thank you very much. [Applause] [Music]
Join us live from Munich as BMW unveils the all-new iX3, marking the debut of the revolutionary Neue Klasse EV platform. Experience firsthand the future of electric mobility with groundbreaking efficiency, cutting-edge technology, and a design that sets new standards in the automotive industry.
