2025 Birmingham Pride Parade
On Saturday 24th May, Peugeot marched with the LGBTQ+ community in the 2025 Birmingham Pride Parade.
Created especially for Pride by the Peugeot Design Lab, the all-electric E-3008 and E-5008 proudly wore a bold, inclusive livery that reimagined the brand’s iconic ‘Lion Head’ in the vibrant colours of the Pride flag; a true Pride of Lions.
Peugeot’s colleagues marched alongside allies and members of the community, from the wider Stellantis family, our retailers at Stellantis & You, our agency partners, members of our internal LGBTQ+ community group, and friends of the brand – celebrating visibility, inclusivity, and unity. For us at Peugeot, this isn’t just a parade; it’s a statement that inclusion moves us forward and that pleasure, pride, and progress go hand in hand.
#RoaringWithPride #BirminghamPride #Pride2025
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