Ford Ecoboost is of course pronounced “eeko-“, but Ford’s very own Ecosport model (that has an Ecoboost engine) is pronounced “echo-“. Sometimes, life is strange.
by BeaglePops7
Ford Ecoboost is of course pronounced “eeko-“, but Ford’s very own Ecosport model (that has an Ecoboost engine) is pronounced “echo-“. Sometimes, life is strange.
by BeaglePops7
![Flash Green over Atacama [Volvo V70 R]. Not necessarily a flashy spot but special nonetheless](https://www.evshift.com/wp-content/uploads/2026/01/uyhjok4hppdg1-770x515.jpeg "Flash Green over Atacama [Volvo V70 R]. Not necessarily a flashy spot but special nonetheless")
![Another [Ford Pantera] in Houston with a bonus Camaro.](https://www.evshift.com/wp-content/uploads/2026/01/4w3baislmpdg1-770x515.jpeg "Another [Ford Pantera] in Houston with a bonus Camaro.")
2 Comments
I had one of these as a rental. It was awful.
Typical marketing blunder. One team spends its time marketing a sophisticated name for a new range of product( ecoboost engine) high fives it’s way out of the focus group to go into an other range of complex product branding.
Meanwhile, the EcoSport comes out and as a cheap, international and compliance type of vehicle, it gets named in a logical manner.