Ford CEO SHOCKED as EV Fiasco Completely DESTROYED Ford’s Reputation!
Low demand High expenses customers resistance this year will be one of the most challenging for all automakers when it comes to electrification and it looks like Ford will suffer in particular not so long ago Ford was projected as one of the Front Runners in this EV transition
Today It suffers the most with numerous recalls quality issues customer dissatisfaction and an inability to crack the EV economy and start making a profit Ford’s CEO is shocked as the EV Fiasco completely destroys Ford’s reputation and we we have seven reasons to prove it number seven Ford Mack e
Recalled again last October Ford recalled its all electric crossover again after more than 100 complaints and an investigation from the national traffic safety administration it turned out that the Machi has a serious problem with overheating battery contactors a small device that’s responsible for deciding which battery components send
Power as a result of this overheating the vehicle may not start or may lose power according to the investigation there are two main main causes of overheating one is DC charging while the other way more intriguing is the repeated hard acceleration in other words the latter means that the electric
Mustang could accelerate quickly but only for a short time apparently endurance isn’t the word we could relate to this all electric crossover eventually Ford recalled 35,000 electric Mustangs last October owners were called to visit local dealers which would replace the problematic high voltage battery junction box free of charge of
Course as some owners fixed this problem on their own before the recall was was issued and paid for the repair the blue oval company decided to make them eligible for compensation number six F-150 Lightning fire incident another event that had quite a negative impact on Ford’s reputation was a fire incident
That happened about a year ago you’ve probably heard about EV fire incidents that happen every now and then public places charging stations car crashes you’ve probably seen EVS burning in such places but in Ford’s case things went even further namely the incident happened at Ford’s lot at the Rouge
Electric Vehicle Center when an F-150 Lightning caught fire and damaged two more trucks the fire incident forced the blue oval company to stop production of this electric pickup for more than a month the investigation showed that the cause of the fire was a shortage at a high voltage battery most likely during
DC charging at a high state of charge Ford blamed the supplier for this faulty design where the cathode aluminum tabs made contact with an anode electrode material causing an internal short circuit at the high state of charge as we’ve just mentioned anyway Ford issued a recall for just 18 units produced in
January and offered battery replacement free of charge number five F-150 Lightning recalls the aformentioned fire incident was the reason for issuing one of several recalls others were related to completely different things which only raised suspicion about Ford’s ability to maintain desired quality control something that the blue oval
Company has been struggling with the internal combustion cars lately as well one of these recalls was related to a software issue that caused the truck to get stuck in off-road mode mode what’s particularly interesting is that the problem would occur after an over-the-air software update to version 6.3.0 after this update there were
Several cases of the electric F-150 remaining stuck in off-road mode the thing with off-road mode is that it turns ESC pretty much off completely which may be beneficial during off-roading but can be quite dangerous on the road at higher speeds the truck would still display that the ESC is off
But some drivers may not notice it which would eventually increase the risk of a crash so the only solution was to is a recall for several thousands of models built in 2022 and 2023 what’s even more problematic is that several more recalls were issued because of problems that aren’t necessarily associated with the
New EV technology or software bugs no the F-150 Lightning was also recalled for things like a rear light bar issue cabin coolant heater system and tire pressure monitoring system number four F-150 Lightning’s questionable performance the recent 2023 JT Power customer service index study clearly show showed that EV owners are less
Happy than owners of internal combustion cars when it comes to service experience due to numerous recalls but that’s not the only thing that troubles them in the case of the electric F-150 the main reason for dissatisfaction is the overall capability of the truck first of all there’s the matter of maximum towing
Capacity which is significantly lower compared to gas powered counterparts it goes between 7,700 and 10,000 lb while at the same time the IC F-150 easily toes 13,000 lb or more but the max ratings are the least important we believe the more problematic part is the battery performance because it drains
Out much quicker under heavy exploitation in ideal conditions the F-150 Lightning can make between 230 and 320 Mi on a single charge depending on the battery size in reality things are much different for example AAA took a test recently and loaded the electric F-150 with, 1400 lb of sandbags the
Range went down by nearly a third considering that the loaded pickup was able to make 210 instead of the claim 300 plus miles Motor Trends Towing test exposed range issues even more namely three trailers were used in this test weighing between 3,140 and 7,218 lb these were towed with
The F150 Lightning Platinum with a claimed range of 300 Mi after the test the results were Beyond disappointing as the range was between 115 Mi with the lightest and just 90 Mi with the heaviest trailer used in this test number three Farley’s reality check in Ford’s latest electrical vehicle
Adventure Jim Farley Ford CEO had the opportunity to encounter all the issues EV owners have been dealing with from the first phase he took a trip from California to Las Vegas on Route 66 and faced a couple of challenges of owning an EV particularly in terms of charging
Besides more stops than you would usually take with a gas powered F-150 there was also kind of a let down in terms of the overall experience related to the charging troubles while at one of the stops in Baker California Farley got the opportunity to use a 350 KW charger
And enjoy the convenience of fast charging things were completely different when he visited a popular charging Depot in Coalinga California where he was forced to use a low-speed charger the stop took about 40 minutes to charge only 40% of the battery Farley shared his experience on X formerly
Twitter stating that charging has been pretty challenging and then gave a quick retrospective with the following words it was a really good reality check of the challenges of what our customers go through and the importance of fast charging and what we’re going to have to do to improve the charging experience
Was this trip enough for Farley to realize that most consumers don’t feel optimistic about electrification and why they would hesitate with the transition we think so number two Ford is losing a lot of money on EVS it’s no secret that car makers still haven’t cracked the EV economy and that they’re still losing
Money but Ford is an ultimate money loser in this field according to the latest data namely just like any other manufacturer Ford is still struggling to optimize the production of electric cars at the same time EV Investments have been going up constantly which has led to massive losses on every EV sold in
Ford’s case that number measures in dozens of thousands during the first half of the year the average loss per Eevee sold was around $32,500 in the third half that number went up to an astonishing $36,000 due to further incentives and discounts the company has been giving on
Its electric models this led to a pretty bizarre situation where both EV sales and loss are record high we still don’t know the exact loss but back in summer officials estimated a total loss of $4.5 billion on EES alone in 2023 with that loss in mind as well as the fact that EV
Growth is slowing down as more and more people realize that this EV transition won’t be as fast and smooth as some expected it doesn’t surprise that management has decided to push out money and postpone some of the investments in order to save Capital number one scaling back F-150 Lightning production this
This leads us to probably the most obvious indicator of Ford’s Eevee Fiasco the blue oval company is slowing down the production of its most important Eevee Prospect the all electric F-150 due to the lack of demand the company decided to cut production by half and operate in just one shift in 2024 this
Means that the production capacity will go down by 1,600 units per week instead of the initially planned 3,200 pickups which clearly indicates that the demand is significantly lower than the management was projecting experts estimate that about 1,400 workers from Ford’s Rouge Electric Vehicle Center will be impacted by this decision on the
Other hand officials clearly stated that there were no plans to slow down the production of traditional internal combustion F-150 and FC re in general as some sources were suggesting instead the production of Ford’s most important model which is built in Dearborne and Missouri will continue at the same pace
And continue to bring the majority of profit for the company thanks for watching and see you next time
Ford CEO SHOCKED as EV Fiasco Completely DESTROYED Ford’s Reputation! Ford is facing a serious EV crisis, and Ford CEO Jim Farley is very worried about the situation with EVs. In response, Jim Farley has decided to temporarily reduce EV budget. But is it going to save Ford President? What happened to Ford, the legendary American carmaker that once dominated the market? How did they end up in a massive EVs disaster that shocked Ford CEO and ruined their reputation? In this video, we will reveal the shocking truth behind Ford’s downfall and how they failed to keep up with the EV revolution. Watch this video to find out how Ford went almost to zero in the EV industry!
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