The Making of MBUX SOUND DRIVE
Why is music not feeling alive in vehicles? Why can’t when I speed up, you feel … why can’t I feel that? Welcome to the new age. It’s okay to dream big. It’s all right to think and look at the world a little bit different. I will never forget the first time I met will.i.am.
He was visiting us at AMG and, uh, he and I had to drive together in an EQS 53, where we do have sound experience in the car. That was very special, you know? And then he started singing in the car. I was like okay. And I looked at the map as a music grid,
Because every song is 1, 2, 3, 4, and 2, 2, 3, 4, and 3… They’re in fours, just like every block. Pause your favorite song, and press play. Rewind that, bring it back, bring it back. That’s old school. No one has pushed the boundaries of what the audio experiences. In the car you simply push the button on the screen, and you can start SOUND DRIVE. You hit the pedal, the rhythm of the sound changes, the speed of the sound changes.
When the driver now is the composer, when the car is the instrument, in that moment, driving the car, you are the conductor, the DJ, the person that changes the music that interacts with you and your driving. Then the car is alive. Imagine being able to create and commute where the vehicle is an instrument,
But not like a flute. The vehicle is an instrument, it’s a whole entire orchestra. It’s 2024. We are literally in the future that all the sci-fi films told us we were in, when things were supposed to be transformed. This is only the start of bringing emotional driving experiences into the future of driving cars.
It’s a totally different world.
A uniquely immersive and interactive music experience for AMG. What started as a big dream has transformed into reality.
Meet the brains and ears behind MBUX SOUND DRIVE and learn more about the technology that makes music come to life in our vehicles.
@illwilly
[Mercedes-AMG EQS 53 4MATIC+ | WLTP: Stromverbrauch kombiniert: 24,2‒21,3 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | amg4.me/DAT-Leitfaden-electric]*
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*Die angegebenen Werte sind die ermittelten WLTP-CO2-Werte i.S.v. Art. 2 Nr. 3 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf Grundlage der VO 1832/2018/EC ermittelt. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch” neuer Personenkraftwagen entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.
