Fully-Electric, progressive and playful. Find out more about the MINI Concept Aceman in our discussion, between the Head of MINI, Stefanie Wurst and @FinnHarriesGap of @earthrise as they talk about all things MINI.

Stefanie and Finn discuss these new features including its design inspiration and the future of MINI models. As well as covering everything from first aesthetic impressions to the importance of playfulness in the automotive industry.

The result of these ongoing conversations is to build towards an improved electrified go-kart experience and a larger and stronger digitised community through digital user experiences as MINI moves towards the release of the MINI Aceman in 2024 and onwards into the future.

To see more of the MINI Concept Aceman head to our playlist. ➡️

#MINI #MINIElectric #MINIConceptAceman

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The MINI Concept Aceman is a concept car only, meaning it is not in production and not for sale. Therefore, it cannot be driven on public roads and is not compliant to road regulations. Filming took place on a closed road/studio with no access to traffic.

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