The Skilled Trades Perception Gap.
Ford

The Skilled Trades Perception Gap.

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The Skilled Trades Perception Gap.

There’s a real gap between the demand for skilled trades jobs and available candidates — an estimated 2.1 million roles will go unfilled by 2030, costing the economy about $1T annually. Proud to join the Ad Council’s new effort with Dycom, Ford Motor Company, The Home Depot and the Wallace Foundation to build a national campaign launching in 2027 that helps young people see what’s possible in the trades and illuminates the pathway to get there.

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