AREA M Winter. | SNOW. SNOW DRIFT. ICE.
Welcome to AREA M Winter. ❄️🏔️ For Swedish extreme surfer Freddie Meadows, winter has always been about freedom. Adrenaline. Goosebumps. The thrill of discovering what lies beyond the next turn.
Usually, he finds it out on the water. This winter, he takes that same spirit from the waves to the wheel.
Three locations. Three unique AREA M categories. Three ways to discover winter.
Conquer SNOW on the glacier in Sölden. 🏔️
Chase the perfect SNOW DRIFT on the dedicated tracks in Pitztal. 💨
Take on the ICE at the Polar Circle in Arjeplog – back in Freddie’s home country, Sweden. 🇸🇪 Follow Freddie from snow-covered mountains to frozen lakes and discover winter through the eyes of someone who feels most at home when conditions get extraordinary.
SNOW. SNOW DRIFT. ICE. ❄️
Bookings are now open. 🔗 Discover AREA M Winter and book your AREA M Experience now: https://bit.ly/AREAM_Winter_YT
Paint finishes shown: Fire Red metallic, M Zandvoort Blue, M Portimao Blue metallic, M Sao Paulo Yellow and BMW Individual special paints: Stratus Grey, Melbourne Red metallic, Signal Green. Check the link in bio for the BMW Individual Visualizer to see more BMW Individual colour options.
BMW M2 Coupé. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.5-10.4 l/100 km; CO₂ emissions combined: 237-236 g/km; CO₂ class(es): G.
BMW M4 Competition Coupé with M xDrive. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.3-10.2 l/100 km; CO₂ emissions combined: 233-231 g/km; CO₂ class(es): G.
BMW XM Label: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 25.7 kWh/100 km and 5.3 l/100 km; CO₂ emissions weighted combined: 121 g/km; CO₂ classes: with discharged battery G; weighted combined D; Fuel consumption with depleted battery combined: 12.9 l/100km.
Professional driver on a closed course. Do not attempt.
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