Porsche could reportedly end production of its first electric car, the Taycan, by 2030, and this move could be part of a reversal of its electric vehicle strategy after suffering a significant loss of around €3.9 billion ($4.5 billion) in 2025.
German business magazine WirtschaftsWoche reported that Porsche was planning to cease production of the Taycan by 2030 instead of moving its assembly from Zuffenhausen to Leipzig. However, the report has not been confirmed by Porsche.
Reuters, mentioned that a Porsche spokesperson declined to comment but directed reporters to a July interview of company CEO Michael Leiters, who said that there were “no plans to discontinue the Taycan in the short term.”
The quote could suggest that Porsche has not yet made any long-term plans for the Taycan, or that the company has yet to map out a long-term strategy for the fully electric car and reach a decision about whether it will continue beyond 2030.
This could be true, especially after Porsche declared a few months ago that it was scaling back its EV strategy and instead focusing on hybrid and gas-powered cars. MotorBiscuit reported that the German brand had to recalibrate several processes in 2025 due to low demand for EVs, leading to a 92.7% drop in operating profit to $478 million.
Porsche Rethinks Its Electric Future After Heavy Financial Hit
Porsche experienced a business slowdown last year, with deliveries dropping by 10%, which caused the revenue to fall by 12% to $37.2 billion. In China, Porsche lost 3 percentage points of market share as deliveries fell from 18% to 15%, with people preferring local car manufacturers.
The brand was hit hard in the United States, its largest market, following President Donald Trump’s 15% import tariffs. Since Porsche imports all its vehicles, the president’s decision significantly impacted business, increasing costs by up to $810 million in 2025.
Porsche will switch to more profitable cars powered by internal combustion engines and hybrid technology. As a result of the shift in its product strategy, Porsche has delayed the launch of the electric versions of the 718 Cayman and 718 Boxster, which are now expected to arrive later than originally planned.
Leiters that the company would have to cut more jobs to weather the storm. This is in addition to the 3,900 layoffs planned by 2030. Along with parent company Volkswagen Group, a total of 50,000 job cuts are expected in the next four years.
However, a recent Reuters report noted that Porsche has no plans to abandon EVs entirely. Instead, the company will continue selling electric vehicles in markets where demand and profitability justify the investment.