Keepers of The Heartbeat | Josh York x Chevrolet
Chevrolet’s iconic “Heartbeat of America” campaign has returned, and with it, a simple idea: America’s heartbeat is its people. Reintroduced in honor of the nation’s 250th anniversary, the campaign revives one of Chevrolet’s most recognizable themes, this time with a modern sound from country rock band The Red Clay Strays.
In this series, Chevy is highlighting Keepers of The Heartbeat – local leaders who epitomize a dedication to community and craft. Leaders like Josh York, founder of Soft Good Manufacturing.
For Josh, being a Keeper of The Heartbeat is about the pursuit of something greater, with people who are just as passionate as him. That’s why he founded a garment factory in Detroit, MI.
Watch Josh’s story, see how he utilizes a Chevy Silverado in his work and learn what he believes is the Heartbeat of America.
Learn more about Chevy here: https://www.chevrolet.com
To find your local dealer: https://www.chevrolet.com/dealer-locator
See current offers: https://www.chevrolet.com/current-offers
Connect with Chevy:
Facebook: https://www.facebook.com/chevrolet
Instagram: https://www.instagram.com/chevrolet
TikTok: https://www.tiktok.com/@chevrolet