The Live Reveal of the First-Ever Ford Bronco® Filson™

Ford and Filson have teamed up to redefine the premium 4×4. By uniting the open-air freedom of the Ford Bronco with Filson’s legendary, fieldtested gear, we’ve built an SUV for those who demand American craftsmanship, uncompromising capability and timeless style.

This First Edition Bronco Filson is designed to confidently explore the wilderness, powered by a 3.0-liter EcoBoost engine, and equipped with the Sasquatch® off-road package featuring FOX internal bypass dampers and G.O.A.T. Modes® (Goes Over Any Type of Terrain) to easily tackle almost any trail. Inside, the quietest Bronco cabin yet features durable quilted leather and ventilated front seats, a wrapped dash, innovative Filson-inspired saddlebag storage, and a digital rearview mirror. On the outside, integrated power running boards pair with an exclusive Iron Sands Copper Metallic paint, a unique fender
badge, and a custom serialized console badge to commemorate this historic collaboration.

Learn more: https://www.fromtheroad.ford.com/us/en/articles/2026/ford-bronco-filson-premium-off-road-suv
Get updates: https://www.ford.com/suvs/bronco/##fvbroncofilsonwildland/$(make=Ford&model=Bronco&year=2027)

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