Why Electric Motorcycles Are Failing and Nobody Will Admit It

Why Electric Motorcycles Are Failing and Nobody Will Admit It

The electric motorcycle industry told us the future was coming. Harley-Davidson, Zero Motorcycles, Energica, Cake, Damon — they all bet big on it.

But in 2025, the biggest electric motorcycle brand on Earth sold 653 bikes. Total. The whole year. And that was an improvement.

This video breaks down the real sales numbers, the financial losses nobody is talking about, and why premium electric motorcycles are failing in markets where electric cars are thriving. From LiveWire’s staggering operating losses to the growing list of bankruptcies (Energica, Cake, Damon, Arc, Fuell, Sondors), the pattern is clear — and the reasons go deeper than most people think.

Sources referenced in this video:
– Harley-Davidson 2025 Annual Report / Investor Relations
– LiveWire SEC Filings (NYSE: LVWR)
– RideApart industry reporting
– Electrek coverage of Energica bankruptcy
– MotorcyclesData.com (Zero Motorcycles sales figures)
– Cycle News / Powersports Business
– Glassdoor employee reviews (Zero Motorcycles)